What information do we collect about you?
We collect information about you when you contact us about our products and services, subscribe to our marketing from us, submit an enquiry/booking, book onto one of our events or when it is passed to us by your employer as part of a booking. We also collect information when you voluntarily complete customer surveys, provide feedback, register for one of our loyalty clubs and participate in competitions. The legal basis for the processing of your personal data is your consent and/or any other applicable legal basis, such as our legitimate interest in engaging in business with you. Any consent you provide may be withdrawn at any time by following the contact methods listed below. Website usage information is collected using cookies.
The personal information we collect might include your name, address, company, job title, phone numbers, email address, IP address, and information regarding what pages are accessed and when. If you make a purchase or booking online, or a third party payment directly through Sundial SOS your card information is not held by us, it is collected by or passed to our third party payment processors, who specialise in the secure online capture and processing of credit/debit card transactions, as explained below.
We review our retention periods for personal information on a regular basis. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.
How will we use the information about you?
We collect information about you to process your enquiry/booking, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.
We use your information collected from the website to personalise your repeat visits to our website.
Sundial Group Ltd will not sell or rent your information to third parties and will not share your information for marketing purposes with companies outside Sundial Group.
In processing your order, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies.
Personal data security and confidentiality
We maintain adequate security measures to protect your personal information from loss, misuse, and unauthorised access, disclosure, alteration, or destruction.
Information we share with third parties
We may share your personally identifiable information with service providers including:
- Payment processors for secure credit card payment transaction.
- Hosting services
- Credit check providers
- Email service providers to send you emails pertaining to your booking, including marketing emails (if you have agreed to receive such information)
- Our business partners, suppliers, and sub-contractors, for the performance of any contract we enter into with them. We may also share your data with analytics and search engine providers that assist us in the improvement of our website.
- BDRC Continental and SurveyMonkey for the participation in feedback questionnaires and surveys. Survey’s sent through BDRC Continental are part of our service we provide to you, giving you an opportunity to have your say and feedback on your experience with Sundial Group. This does not imply that you have been subscribed to any marketing, you will still be required to opt-in to this. If you have opted-out of receiving marketing from Sundial Group, you will no longer be sent any surveys.
- When we are required to do so by law and in connection with any legal proceedings.
International transfers of your personal information
In order to perform a contractual agreement, we may transfer and process any personal information you provide to us to countries outside the European Economic Area whose laws may not offer the same level of protection to your personal information. We will therefore ensure that all adequate safeguards are in place.
Our sites are intended for adults only. We do not knowingly collect personally identifiable information from children under 18 without permission from a parent or guardian. If you are a parent or guardian and think your child under 18 has given us information, please contact us at email@example.com.
We would like to send you information about products and services of ours and other companies in our group which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.
You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please click here. Email address that have been opted-out of marketing communications, will be retained in a ‘suppression list’ for the purpose of ensuring they do not receive further emails and that your preferences are respected in the future.
Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email firstname.lastname@example.org or write to us at the following address: Marketing Department, Sundial Group Ltd, Highgate House, Creaton, Northampton, NN6 8NN
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
Removal of information (the right to be forgotten)
You have the right to request that we delete all of the personal data we have about you. If you would like all this information deleted, please email email@example.com or write to us at the following address: Marketing Department, Sundial Group Ltd, Highgate House, Creaton, Northampton, NN6 8NN. Please note that your email address will be opted-out of email marketing and held on a suppression list. This is to ensure that if your information were to be re-added in the future (with your permission or in the examples given in “What information do we collect about you?” above), you will remain opted-out of email marketing, unless you physically opt back in. Please allow up to 30 days for removal of information.
When you browse the website or make a purchase, we may automatically collect information about your visit by using cookies. This information may include your device type, browser, IP address, how you came to the website or how you interacted with the website. This information may be used to monitor or improve website performance.
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.
Our website contains links to other websites. This privacy notice only applies to this website so when you link to other websites you should read their own privacy policies.
How to contact us
By email: firstname.lastname@example.org
By mail: Marketing Department, Sundial Group Ltd, Highgate House, Creaton, Northampton, NN6 8NN