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Marketing Manager, Northamptonshire

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Marketing Manager 

Department: Marketing for Sundial Group

Location: Lovely office environment in the countryside, based at Highgate House in Creaton, Northamptonshire

Duration: Full Time 

Supported By: Marketing Director

Closing Date: Friday 1st June (We reserve the right to close the vacancy earlier than advertised if sufficient applications are received)

Who We’re Looking For

Are you ambitious and motivated by marketing? We are currently recruiting for a Marketing
Manager to join our team at Sundial Group in Northamptonshire. Our ideal candidate will be highly motivated, strategic, well-organised, creative and a keen team player with the passion for digital marketing and graphic design. You will need to be confident and have a dynamic personality with strong creative outlook.

What We Can Offer You

  • 20 days holiday (plus bank holidays) and an extra day to be used on or around your birthday
  • Healthcare cash plan
  • Personal Pension Scheme
  • Staff discounts for dining and B&B
  • Quarterly bonus scheme

What You’ll Be Doing

As our Marketing Manager, you will be responsible for the effective delivery of the Sundial Group marketing strategy, focusing on inbound and digital marketing, CMS management, email marketing, budget management and graphic design.

Main Responsibilities

  • Plan, develop and deliver marketing strategies with the marketing team, across the 4 Sundial businesses in line with the company objectives – adjusting campaigns and strategies in response to feedback
  • Managing the overall inbound marketing strategy, overseeing digital content generation
  • Coordinating marketing campaigns with sales activities
  • Setup and manage multiple email marketing campaigns adhering to the Sundial Group data privacy policy (GDPR)
  • Database management including segmenting and targeting for email marketing campaigns
  • Budget management – work within the department budget to develop cost effective marketing plans
  • Maintain effective internal communications to ensure all relevant businesses are kept informed of marketing objectives
  • Closely monitor and analyse online data using Google Analytics, to report on campaign ROI
  • Plan and support marketing events and exhibitions
  • Graphic design – responsible for design and artwork for a wide range of marketing and promotional materials including brochures and leaflets. Maintain and manage relationships with printers including providing print ready artwork and signing off proofs
  • Actively oversee our presence on social networking sites
  • Manage relationships with PPC campaign managers – ensuring regularly reviewing and amending as necessary to ensure a good ROI
  • Update and maintain the Sundial websites on a regular basis using the content management system, liaising with various suppliers where necessary
  • Assist in the management and updating of external websites, directories and content
  • Liaising with the team to write effective copy for email marketing and collateral

Skills & Qualifications

  • Bachelor degree in marketing, business or related field
  • Digital marketing skills
  • Sound understanding of GDPR
  • HubSpot CRM and web CMS knowledge desirable
  • Understanding of SEO and PPC
  • Basic coding knowledge
  • Advanced skills in Microsoft Office and skills in Adobe Creative Suite applications, including 
  • InDesign and Photoshop
  • Budget control
  • Excellent design skills, artistic ability and creative thinking along with knowledge of principles of good design / layout
  • Extremely organised with very strong attention to detail, as well as excellent interpersonal and communication skills

About Sundial Group 

Sundial is an award-winning events group with a venue finding agency, a team building company and two of its own business hotels, Highgate House in Northamptonshire and Woodside in Warwickshire. This role is based in the grounds of Highgate House in Creaton, just 7 miles from Northampton. 

We’re proud to be one of the leading family run businesses in the events industry, dedicated to providing great services, facilities and environments for our customers. When you join us, you’ll automatically become part of our extended family. Regardless of where you work, you’re a vital part of our customers’ experience and influential in our success.

Terms and Conditions

  • Work 5 days out of 7 (Monday – Friday), 37.5 hours per week (excluding meal breaks) in line with the needs of the business
  • Visits to other Sundial Group venues, may be required including possible overnight stays

Apply Now

CV Document: